WEBSITE UPGRADES THAT LEAD DIRECTLY TO INCREASED PROFIT + COMPANY EXPANSION

BARON LAMBERT, CSCS

BARON LAMBERT, CSCS


The Business Movement is a powerful opportunity for any entrepreneur to get guidance and support.

The Business Movement Success Series

TOP TIER FITNESS LLC
FOUNDER: BARON LAMBERT, CSCS
ESTABLISHED: 2015
THE NUMBERS: 
   - 7 TRAINERS
   - 100+ CLIENTS SERVED
   - 116 5-STAR REVIEWS
2016 SUCCESSES: 
   - INCREASED PRICING
   - EXPANDED STAFF + CLIENTELE
2017 CHALLENGES: 
   - BOOST WEBSITE TRAFFIC
   - STREAMLINE HIRING PROCESS

 

Perceived Value is the worth that a product or service has in the mind of the consumer. The Owner + Operator of a business will also have a certain degree of 'Perceived Value' about their own business. Before The Business Movement in 2016, Top Tier Fitness didn't know the degree of value they provided to their customers. As in many cases, their customers 'Perceived Value' of the product was much higher than Top Tier's self evaluation. Their struggle lay in getting the business to reflect the amazing team of trainers and people working for Top Tier, and how to articulate that to new customers.

Utilizing tools + information from Billy Polson's 2016 presentation on 'Web Presence', Baron and Top Tier made significant upgrades to their website. Revamping their intake process of potential clients + trainers, increasing website detail and information on their business model and overhauling their customer interaction features were pivotal to their 2016 successes. 

After implementing these changes, Baron + Top Tier were able to raise their prices in every city they operate in! In 2016 they gained over sixty new clients and received twenty new 5-star reviews on Yelp, Thumbtack and Google Business. Baron and his team were also featured in SF Gate Magazine and CNBC after excelling in their use of 'booking platforms' to drive traffic to their website, in turn increasing sales.

In 2017, Baron is excited to return to The Business Movement with two main goals in mind: raising the bar for all aspects of his customer experience and increasing traffic to the new and improved Top Tier Fitness website.  He has specifically chosen a course curriculum and instructors for January 21st which will allow him to primarily focus on these areas of his business development.