The Business Movement was an amazing and insightful workshop. The lessons and tools from the presentations have even inspired me to restructure my business model. The ongoing support and online presence have created a wonderful community of inspired and motivated trainers to be their best selves and build a successful business. 2016 was my most successful year to-date and The Business Movement was a direct influence on my success. Check out my three major takeaways:
Fifteen years ago Lisa Tabbush had no business plan, just the desire, motivation and drive to launch off on her own. The launch was great and exciting, but floating and thriving throughout the years has been a different story. Lisa has been helping her clients look and feel flawless for years, this isn’t her challenge. Her challenge is running the business as a sole proprietor. Attending The Business Movement reminded her that even though she may feel “alone”, she is a part of a tribe of business owners, even if they are offering different services.
Attending The Business Movement helped motivate Lisa to examine the multiple ways she could be more competitive, while also inspiring her to update her online presence.
Perceived value is the worth that a product or service has in the mind of the consumer. The Owner + Operator of a business will also have a certain degree of 'perceived value' about their own business. Before The Business Movement in 2016, Top Tier Fitness didn't know the degree of value they provided to their customers. As in many cases, their customers 'Perceived Value' of the product was much higher than Top Tier's self evaluation. Their struggle lay in getting the business to reflect the amazing team of trainers and people working for Top Tier, and how to articulate that to new customers.
Whether you’re currently a desk jockey, a freelancer that’s just getting started, or a thriving business owner you’ve surely felt the anxiety and pressure that comes with competition. It could be competition from your co-workers for a big promotion, competition from other freelancers to land a lucrative client, or a competition from another business to dominate your market.
It’s no secret, starting a business is hard. It’s damn hard. Whether it’s a side hustle, a freelancing operation, or a startup with dreams of landing massive amounts of capital — there is nothing easy about it. In fact, according to Forbes magazine, 8 out of 10 small businesses fail within the first 18 months in business.