THREE MAJOR TAKEAWAYS FROM THE BUSINESS MOVEMENT IN 2016

2016 was my most successful year-to-date and The Business Movement was a direct influence on my success.

THE BUSINESS MOVEMENT SUCCESS SERIES

DUSTIN EASTMENT | PERSONAL TRAINING
FOUNDER: DUSTIN EASTMENT, CPT
ESTABLISHED: 2014
THE NUMBERS: 
- 900+ SESSIONS IN '16
2016 SUCCESSES: 
- NEW WEBSITE
- REDESIGNED MARKET RESEARCH TECHNIQUES
- 20% INCREASE IN CLIENT BASE
2017 CHALLENGES: 
- IMPROVE INTEGRATED TRAINING SYSTEMs
- GARNER MORE REVIEWS

The Business Movement was an amazing and insightful workshop. The lessons and tools from the presentations have even inspired me to restructure my business model. The ongoing support and online presence have created a wonderful community of inspired and motivated trainers to be their best selves and build a successful business. 2016 was my most successful year to-date and The Business Movement was a direct influence on my success. Here were three major takeaways: 

1. WHAT IS YOUR WHY?

This led me to re-define my business model and to reconstruct my focus: to work with those that are passionate for my WHY, my purpose, cause or belief, and who have the same attitude that fits my culture. This enabled me to optimize my workflow and push the boundaries of the traditional trainer model to have better relationships and greater success with my clients. “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.” - Simon Sinek

2. LEARNING TO SAY “NO”

The Business Movement highlighted having the confidence to turn down some potential clients. This has been one of the most powerful choices I’ve made. The simple fact is that we’re not all great fits for each other. Forcing that partnership purely for profit can make for a miserable relationship and poor results. Admitting in the moment that there’s a better trainer for the client has been a game changer. Now, I look forward to my time with each and every client.

3. STAND BEHIND YOUR VALUE

Jackson Bloore's 2016 presentation emphasized performing market research and determining your personal goal along with your experience to determine your value. Trainers work hard every day on and off the gym floor and should not sell ourselves short. The Business Movement helped me believe there is a market for everyone. As a result, I’m firm with my rates because I believe in my value and strategically provide clients with options to create choice without having to devalue my time and services.

John Hackbert

DIAKADI, 290 Division Street, San Francisco, CA, 94103