FITNESS BUSINESS NEWSLETTER
FITNESS ENTREPRENEUR INSIGHTS
Each month, Fitness Entrepreneur Insights delivers proven, innovative content from industry experts directly to the inbox of driven fitness business owners.
YOUR NOTE FROM BILLY
True confession... I have a Love-Hate relationship with social media. Admittedly I HATE it far more than I LOVE it. For me, it often feels more stressful than enjoyable. In fact, a 2017 American Psychological Association survey found that "constantly checking electronic devices is directly linked not significant stress for Americans", so I am not alone in this.
I have said many times that as soon as I retire, I will LOVE being able to take social media off of my weekly to do list. (Except for posting pictures of rescue dogs. That I will definitely continue to do.)
If you are like most personal trainers or gym owners, Instagram and Facebook are your go-to tools for representing your brand to customers, but other forms of social media, such as Yelp and Google My Business may be stronger methods for actually attracting brand new clients to your practice. So this month, I am excited to share our leading tips for making the best use of all forms of social media, without allowing them to eat up all of your free time or limit your ability to focus on the creative development work that actually grows your business.
Enjoy and all the best -
expert insights on
Learn how to "Up" your Instagram marketing, increase your followers, and turn prospectors into clients. In our July 2018 Business Movement Series, "Expert Insights on Instagram Marketing", four successful fitness professionals shared their top 3 hints to becoming a smart Instagrammer.
Click below to see how Natalie Carey, Tony Comella, John Hackbert, and Liz Letchford manage their Instagram accounts and see what has helped them become more successful through this, sometimes overwhelming, social media channel.
5 ways to use online reviews to grow
your fitness business
Have you ever had an amazing 5 star review on Yelp DISAPPEAR from your main page? We have too, and it sucks. This month, we share expert insights into gathering online reviews to grow your brand, including tips for keeping your best reviews showing on all platforms.
Consider these five points when creating your business profiles and requesting reviews in order to make the most powerful use of these review-based social media channels.
OPTIMIZE YOUR FITNESS BUSINESS LINKEDIN PAGE
Do you have a STAND OUT LinkedIn profile page that is attracting your ideal client amongst your competitors? We have your pro-tip checklist for crossing off those little details that make a big difference when establishing your professional reputation.
Check out these LinkedIn must-do's to work your way up the queue and get the right information in front of the right audience…