Our TBM Story
When DIAKADI Fitness Performance Life opened in 2004, we had no idea that it would become THE fitness entrepreneur’s training center for hundreds of personal trainers taking their first step into the world of becoming fitness business owners. In 2015, The Business Movement was created when Billy Polson joined forces with three of the most successful fitness business owners in northern California (Jackson Bloore, Gina Gutierrez, and Ross Steiner) to create an afternoon of fitness business workshops for Bay Area trainers and coaches. In year two, The Business Movement grew from an afternoon with four successful business owners to a full day workshop with 12 business leaders presenting.
But a one day workshop once a year just wasn’t enough! Our attendees wanted more information, year round accountability and a consistent drip of content throughout the year to keep them on track.
Today, DIAKADI’s Business Movement has grown into an all encompassing fitness business educational experience for trainers, coaches, gym owners, and fitness entrepreneurs of ALL Levels, which includes:
VIRTUAL Coursework and Workshops
One-on-one Coaching with Custom Curriculums
Fitness Entrepreneur 101 Online Course & Guided Video Lecture Studies
The DIAKADI NEXT Performance + Business Internship
The Business Movement 'Road Trips' Lecture + Conference Series
OUR TBM COACHING TEAM
BILLY POLSON, CSCS
TBM Founder, DIAKADI Fitness Co-Owner, Advanced Problem Solver, Bar Setter, Cheerleader
JOHN HACKBERT
Commission Creatives Founder,
Website Developer
+ Design Prodigy
MIKE CLAUSEN
DIAKADI Fitness Co-Owner, Rexcue Ranch Founder,
Financial Jedi
MEET BILLY
CURRENT 7 FIGURE GYM OWNER + FOUNDER OF DIAKADI FITNESS - VOTED ‘SF’S BEST GYM’ FOR 17 YRS
6 FIGURE INDEPENDENT TRAINER
IDEA HEALTH + FITNESS - STUDIO OWNER’S ADVISORY BOARD
FORBES COACHES COUNCIL business consultant
Billy Polson, CSCS is a three time fitness entrepreneur, an international presenter, and a business performance coach for pioneering fitness business owners. Men's Journal magazine named Billy one of 'America's Best 100 Trainers'. He is a member of the Forbes Business Coaches Council, a member of the IDEA Health and Fitness Studio Owner's Advisory Committee, the founder of the San Francisco Independent Fitness Studio Coalition, and he has appeared in and contributed to numerous national publications including Fortune, Medium: The Startup, Inc, Kiplinger, Forbes, The Huffington Post, CBS Small Business Pulse, and Women's Health.
In 1998, making the decision that life was too short to spend his days behind a desk in a career that did not energize his passion for life, Billy pivoted away from his programmer job and ‘Corporate America’ work life to build a life in fitness and movement, with the goal of inspiring others to live their ultimate life.
With no entrepreneurial experience, other than a daily goal to achieve and the grit to ‘get the job done’, Billy used his lifelong experience in athletics and his exuberant connectivity with people to inspire incredible achievement with his clients and to quickly build his own independent personal training practice to capacity. In 2004, Billy founded DIAKADI Fitness Performance Life personal training facility, named the 'Top Gym and/or Trainers in San Francisco' for 18 years. DIAKADI is annually a seven figure income studio and currently houses the practices of over 50 of the Bay Area's leading six-figure, advanced level practitioners from the fitness and health industries.
‘DIAKADI combines the Bay Area’s most advanced fitness education with a world class pro sports training facility and a 5-Star customer experience, creating the ULTIMATE fitness and health community for our clients and coaches.’
In 2015, determined to assist EVERY fitness business owner with building their most successful business and life, Billy helped to create The Business Movement, DIAKADI’s fitness entrepreneur education program. Since its origin, The Business Movement has helped thousands of personal trainers and gym owners worldwide with gaining the skills and confidence to take the necessary steps towards building their dream fitness business visions, including: leaving their corporate training jobs, developing their own brands, growing their private practices, opening fitness facilities, and developing great financial success in their careers.
Billy honestly believes that no matter what your goals, BIG or small, if you do what you LOVE with an intelligent plan, gritty problem solving skills and a commitment to success, that ANYTHING is possible.
"We are all on this planet to experience EVERYTHING it has to offer, so never stop challenging yourself to go above and beyond, surf as often as possible, and be generous with your knowledge + love at all times."
FITNESS INDUSTRY RESUME
THE BUSINESS MOVEMENT (2015 - Present)
Founder/Owner - Fitness Business Performance Coach
DIAKADI FITNESS PERFORMANCE LIFE (2004 - Present)
Founder/Co-Owner
Voted the ‘Best Gym and/or Trainers’ in San Francisco for 17 years
SAN FRANCISCO INDEPENDENT FITNESS STUDIO COALITION (2020 - Present)
Co-Founder
FORBES COACHES COUNCIL (April 2019 - April 2020)
IDEA HEALTH + FITNESS STUDIO OWNER’S ADVISORY BOARD (2018 - Present)
BILLY POLSON FITNESS (1998 - Present)
Independent Personal Trainer, Corrective Exercise Specialist
National Strength and Conditioning Association (NSCA), Certified Strength and Conditioning Specialist (CSCS) 2013 - Present
National Academy of Sports Medicine (NASM), Certified Personal Trainer (CPT)
C.H.E.K. Institute, Level 1 Practitioner and Exercise Coach, Holistic Lifestyle Coach
American Council on Exercise, Certified Personal Trainer (CPT)
TBM GIVING BACK
The Business Movement Fitness Mentor Program focuses on assisting individuals from underserved communities that are new to the fitness industry and in need of assistance in developing their fitness practices.
Billy has had the honor to begin working with a 'glowing with life' man named Lawrence Watson, who at the age of 69 years is kickstarting his personal training practice, appropriately called Forever Fit, with his friends and community at his church in Woodland, CA.
Lawrence is working towards completing his first personal trainer certification and Billy meets with him each week remotely to discuss his certification lessons and brainstorm proper exercise programs for the friends that he currently works with. During these calls, Lawrence also teaches Billy life lessons on how to get the most out of EVERY single day.
"When I called Lawrence this week, he answered the phone with, 'I am just finishing my 500 pushups for today.' He is Jack Lalanne reincarnated! He is my inspiration for resilience and the importance of positive spirit!"
In Lawrence's church, he is slowly building a small workout area for Forever Fit, where he can continue practicing fitness programs for friends and volunteers as he is finishing his education.
"Throughout my time with Lawrence, I am honestly learning as much about life as he is about fitness, and for that I am forever grateful."
Keep spreading the love everybody.
PREVIOUS TBM WORKSHOPS + PRESENTATIONS
FBA SUCCEED VIRTUAL CONFERENCE | Feb 29 - Mar 2, 2024
The Ultimate New Client Acquisition Tool Kit for Trainers… and How to Use It
Mastering the #1 Method for Acquiring New Clients
ATHLETIC BUSINESS SHOW | Orlando, FL | November 16-19, 2022
A New Client Concierge Program to Beat All Sales Tactics
NASM OPTIMA 2022 | Virtual | October 13-15, 2022
Get Out the AED, Your Website Needs It
A New Client Concierge Program to Beat All Sales Tactics
IDEA WORLD 2022 | Las Vegas | July 20-24, 2022
Assess + Individualize to Thrive in 2022
A Concierge Program to Beat All Sales Tactics
IHRSA ANNUAL CONFERENCE | Miami | June 22-24, 2022
Website Rejuvenation 2022: Upgrade Your Design, SEO + Function
FBA SUCCEED VIRTUAL CONFERENCE | Jun 3-4, 2022
Lead Generation, Sales + Retention for the Seasoned Operator
BOUTIQUE FITNESS SOLUTIONS SUMMIT | New York | Apr 28-30, 2022
30 Min Speed Coaching Rounds
MANIA CALIFORNIA 2022 | San Francisco | Apr 1-3, 2022
Assess + Individualize to Thrive in 2022
A Concierge Program to Beat All Sales Tactics
Fitness Studio Rehab 2022
FBA SUCCEED VIRTUAL CONFERENCE | Mar 3-5, 2022
Get the AED, Your Website Needs It
Most Common Marketing Missteps
Fitness Studio Rehab 2022
MANIA DC 2022 | DC | Feb 25-27, 2022
In 2022, Differentiation is NOT an Option
Get More Clients Without Ads
Maximize Your Business’s Earning Potential
MANIA Boston 2021 | Boston | Dec 10-12, 2021
In 2022, Differentiation is NOT an Option
Get More Clients Without Ads
Maximize Your Business’s Earning Potential
DREAM - Wellness Living | Virtual | Nov 18, 2021
Building an Unbeatable Online Marketing Strategy
MANIA Dallas 2021 | Dallas | Nov 5-7, 2021
Trends in the Fitness Industry for 2022
Maximize Your Business’s Earning Potential
Top Five Ways to Fill Your Schedule without Paid Ads
Build an Unbeatable Digital Marketing Strategy
Athletic Business Show 2021 | San Antonio | Oct 26-28, 2021
Top Five Ways to Fill Your Schedule without Paid Ads
Build an Unbeatable Digital Marketing Strategy
MANIA Midwest 2021 | Chicago | Oct 1-3, 2021
Maximize Your Business’s Earning Potential
The Ultimate Customer Experience in 2021
FITPosium Virtual Conference 2021 | Virtual | Sep 16-18, 2021
How to Create and Market a Mind-blowing Customer Experience in 2021
BOLD Mindbody Conference 2021 | Virtual | Sep 1-2, 2021
Invigorate Your Online Marketing to Dominate Your Market
SUCCEED! Virtual Conference 2021 | Virtual | Aug 26-29, 2021
Exponentially Grow Your Fitness Business in 2021 Without the Use of Paid Ads
Building an Unbeatable Online Marketing Strategy in 2021
Boost Acquisition with a ‘Slam Dunk’ New Client Intake + Consultation
ExPRO Virtual Conference 2021 | Singapore | May 6-7, 2021
Bravely Differentiate in 2021 to Catapult Your Online Training Business
MANIA Livestream | Virtual | February 26, 2021
Build an Unbeatable Digital Marketing Strategy
NASM Optima | Phoenix, AZ | October 13-16, 2020
Broaden Your Revenue Streams to Maximize Your Earning Potential
FITPosium Conference | Phoenix, AZ | October 3, 2020
Five Proven Ways to Grow Your Ideal Client Base
ExPRO Fitness | Singapore | September 24-26, 2020
Boost Your Brand Awareness with Standout Online Marketing
IDEA World Club and Studio Virtual Summit | Virtual | August 22, 2020
Retain Your Clients Forever
MANIA Fitness Pro Virtual Convention 2020 | Virtual | July 25, 2020
Improved Success with Online Marketing
STRONG Summit Toronto | Virtual | June 11-13, 2020
Building Your Comeback Strategy
FILEX Virtual Convention 2020 | Virtual | May 1 - 3, 2020
Business Planning for Post Quarantine
Mastering Differentiation as a Virtual Trainer
Club Industry Business Summit | Boston, Massachusetts | December 13 - 15, 2019
Marketing to Your Ideal Clients
Improved Success with Online Marketing
FITPosium Conference | Phoenix, AZ | October 5-6, 2019
CLEAR THE TRACK: Eliminate the Roadblocks that are Limiting your Business Success
UPGRADE your Online Presence to Attract your Ideal Client
2019 IDEA China Convention | Shanghai, China | August 22, 2019
American Trends in the Boutique Fitness Industry
IDEA World Club and Studio Summit | Anaheim, CA | June 27-29, 2019
PRODUCE More Revenue
MARKET Smarter: Four Steps to Reaching your Ideal Client
The Business Movement Series | San Francisco, CA | December, 2018
LINK to Workshop Workbook and Notes
Building Your Business Catapult in 2019 - A Vision Building Workshop
FITPosium Conference | Phoenix, AZ | October 2018
LINK to my FITPosium podcast guest appearance.
Guarantee Your Emergence from the Pack - Becoming the Foremost Option in Your Market
IDEA Personal Trainer Institute Conference | Dallas, TX | April 2018
IDEA Personal Trainer Institute Conference | Alexandria, VA | March 2018
Make the Leap: Staff Trainer to Entrepreneur
Assessment Essentials for Optimal Results
NorCal Fitness Summit + Conference | San Francisco, CA | October, 2017
Building and Growing Your Fitness Business for Maximum Success
The Business Movement Conference | San Francisco, CA | January 2017
LINK to Workshop Podcasts
Sweat Proven Strategies for Building a Differentiated and Booming Business
The Business Movement Conference | San Francisco | January 2016
Making the Most of your Marketing Budgets and Time
OUR LAB FOR FITNESS ENTREPRENEURS: DIAKADI FITNESS
The business skills and entrepreneurial knowledge that you will find in our Business Movement coursework, has been developed, tested and tuned with the help of hundreds of fitness entrepreneurs just like yourself, at DIAKADI Fitness in San Francisco. Named the ‘Best Gym/Trainers’ for 18 years, DIAKADI is the undeniable leader for personal trainers and fitness entrepreneurs in the Bay Area.
