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BMS: Four Essential Steps to Sprint Ahead in your Market

Four Essential Steps
to Sprint Ahead in your Market


BILLY POLSON
SEPTEMBER 27, 2018
DIAKADI

EARN 0.2 NASM CEU's by attending


Researching Your Competitors and Coming Up with Your Differentiators

DESCRIPTION: 
With the fitness industry experiencing exponential growth, personal trainers and coaches MUST properly differentiate their practice in order to stand out among their competitors and peers. In this session, attendees will learn four definitive skills for guaranteeing that their ideal clients not only find them, but also hire them and keep coming back for more. Through a combination of in-class partner exercises and research activities, trainers will investigate how current clients view their business, discover where their practice ranks in relation to their competitors and build a plan to calibrate their practice and marketing in order to better reach their target audience and increase revenue.  For new personal trainers as well as veteran coaches looking to gain a fresh perspective on their practice and services, this workshop will give attendees key insight into the business of fitness, why clients select certain trainers, and their competitive market as a whole.

MAIN TAKEAWAYS:

  • Provide both staff and independent trainers with a set of tools to help in defining their practice, focusing their educational choices, selling their services and maximizing their business potential

  • Educate trainers on the importance of researching their competitors, peers, and industry as a whole in order to improve their own practice and increase their client acquisition

  • Providing trainers that are considering the possibility of becoming a fitness business owner, with a realistic perspective on the business skills, marketing research, and planning necessary for achieving success

GET READY TO SPRINT AHEAD IN YOUR MARKET + GRAB YOUR TICKET BELOW.

Earlier Event: July 17
BMS: Instagram Marketing
Later Event: October 5
FITposium 2018