Our Story. 

In 2016, DIAKADI's Business Movement was born from the desire of four of the Bay Area’s leading fitness entrepreneurs to share their insights on niche marketingbranding and war stories about generating leads and building financial success.  Jackson, Gina, Billy and Ross hope to help other entrepreneurs discover their ability to be their own boss and create the brand and life they have been dreaming about.   




Jackson Bloore is a nationally published fitness model, certified personal trainer, and owner of Action Jackson Fitness. He was named by San Francisco Magazine as the “Best Personal Trainer for Abs” in 2015, has been featured on the cover of six fitness products for Perfect Fitness, and has modeled for Nike, ESPN, Men's Health, and Men's Fitness among others. It took him less than 6 months to grow Action Jackson Fitness from zero to $12,000 per month on two separate occasions making him the fastest growing trainer in DIAKADI Body's 12 year history including a personal best of $22,297 of sales in one month. 





Gina Gutierrez has built her business—and her life—on harnessing the power of the self. For the past 16 years she has designed fitness and lifestyle programs for individuals looking to maximize their potential and live their best life. And she has the self-starter background to do it. 

With 16 years of fitness management experience, Gina played an integral role in scaling DIAKADI into the largest fitness performance studio in San Francisco, transforming the studio into a leader in the personal training industry—and the recipient of the best fitness studio in the city for the past 12 years. 

As DIAKADI grew in impact, it also grew in physical space. Backed by self-taught design, Gina managed the design and construction of DIAKADI’s expansion. Inspired by this new role and expertise, Gina expanded her reach—and success—by entering into the world of interior design. In 2012, she launched Gina Rachelle Design, an interior design studio that specializes in residential and commercial spaces. 

Gina’s work has garnered attention in every area of her business efforts. Her design projects are featured in the San Francisco ChronicleDomino Magazine, Parachute Home, CB2,  Schoolhouse Electric, Papersource and more. At The Business Movement 2016, her keynote presentation “How to Design a Stand-Out Business” was so popular that it was also published by The Business Journals, a national business journal publication that brings in nearly 5.5 million unique visitors each month. She’s hosted fitness how-to videos and blogs, been a guest contributor to podcasts and magazine columns, and currently serves as an ambassador to the Her Initiative. 

Gina’s ability to create, organize, and structure diverse business operations, as well as cultivate memorable brand stories, has made her a desirable mentor for multi-talented entrepreneurs over the last decade. She is eager to help passionate individuals maximize their potential and success.




Billy Polson is a nationally recognized fitness entrepreneur, corrective exercise specialist, and business coach. In 2004, he founded DIAKADI Fitness Performance Life personal training facility, which houses the practices of more than 90 of the Bay Area's leading entrepreneurs from the fitness and health industries.  Having been named the 'Top Gym and/or Trainers in San Francisco' for 12 years running, DIAKADI has helped thousands of clients in both designing and capturing the healthiest, ideal versions of themselves.  At the same time, Billy has assisted hundreds of personal trainers with building the confidence and the support network to leave their corporate training jobs and develop their own brand, grow their private practice, and find great financial success as entrepreneurs and independent personal trainers.  

Men's Journal magazine has named Billy one of 'America's Best 100 Trainers', while he has appeared in numerous publications including Fortune, Inc, Kiplinger, The Huffington Post, Women's Health, and San Francisco Magazine.

Billy truly enjoys helping clients and peers grow into their most confident selves, while making the most of their lives and businesses. 'We are all on this planet to experience all it has to offer, so never stop challenging yourself, don't take life too seriously, and surf as often as possible.'




Ross Steiner is a Sports Performance Coach that has been coaching in the Bay Area for over twelve years. He specializes in athletic preparation, functional strength, and has developed a program to help athletes maximize capacity in their sport, prevent injury and increase strength, speed, agility, mobility and flexibility.  

During his tenure he has served as the Strength and Conditioning Coach for the Mission Bears football team, developing a comprehensive sports performance program that was fundamental in leading the Bears to four championships and the first back to back championship win in over 85 years.

In 2012, Ross worked with the Sports Performance Staff at Stanford Football, assisting with the implementation of the strength and conditioning, speed, agility, flexibility, mobility and nutritional programs. Ross has had the opportunity to work with numerous D1 and NFL athletes such as Andrew Luck, Coby Fleener, David DeCastro, Jonathan Martin and many more.

Ross is the Number One Rated Trainer on Yelp, and has not only coached hundreds of athletes, but has also mentored some of San Francisco's leading trainers and coaches. Through his development of The Steiner Strength Mentorship Program, as well as his lucrative Steiner Strength Client Referral System, Ross has expanded his independent training practice from a personal trainer with a single income track into an entrepreneurial fitness practice with multiple revenue streams.