Our Story. 

When DIAKADI Fitness Performance Life opened in 2004, we had no idea that it would become THE fitness entrepreneur’s training center for hundreds of personal trainers taking their first step into the world of becoming fitness business owners.  In 2015, The Business Movement was created when Billy Polson joined forces with three of the most successful fitness business owners in northern California (Jackson Bloore, Gina Gutierrez, and Ross Steiner) to create an afternoon of fitness business workshops for Bay Area trainers and coaches. In year two, The Business Movement grew from an afternoon with four successful business owners to a full day workshop with 12 business leaders presenting.

But a one day workshop once a year just wasn’t enough! Our attendees wanted more information, year round accountability and a consistent drip of content throughout the year to keep them on track. 

Today, DIAKADI’s Business Movement has grown into an all encompassing fitness business educational experience for trainers, coaches, gym owners, and fitness entrepreneurs of ALL Levels, which includes:




Billy Polson, CSCS is a nationally recognized fitness entrepreneur, business coach, inspirational speaker, and performance coach. Men's Journal magazine named Billy one of 'America's Best 100 Trainers', he is a member of the Forbes Business Coaches Council, and he has appeared in and contributed to numerous national publications including Fortune, Inc, Kiplinger, Forbes, The Huffington Post, CBS Small Business Pulse, Women's Health, and San Francisco Magazine. 

In 1998, making the decision that life was too short to spend his days behind a desk, working with people that did not share his passion for life, Billy walked away from his programmer job and ‘Corporate America’ work life to follow his passion for fitness and movement, with the goal of inspiring others to live their ultimate life.  

With no entrepreneurial experience, other than a daily goal to achieve and the grit to ‘get the job done’, Billy used his lifelong experience in athletics and his exuberant connectivity with people to inspire incredible achievement with his clients and to quickly build his own independent personal training practice to capacity. In 2004, Billy founded DIAKADI Fitness Performance Life personal training facility, named the 'Top Gym and/or Trainers in San Francisco' for 13 years. DIAKADI currently houses the practices of more than 90 of the Bay Area's leading practitioners from the fitness and health industries. 

‘At DIAKADI, our goal is to provide five-star service for every client that walks in our doors, as well as for every trainer that is running their business within our facility. Bar setting educational assistance and customer service are literally built into our brand.’


In 2015, determined to assist EVERY fitness business owner with building their most successful business and life, Billy helped to create The Business Movement, DIAKADI’s fitness entrepreneur education program. Since its origin, The Business Movement has helped hundreds of personal trainers and gym owners with gaining the skills and confidence to leave their corporate training jobs, develop their own brands, grow their private practices, and find great financial success in their careers. As a member of the IDEA Health and Fitness Studio Owner's Advisory Committee, Billy is excited to share his knowledge and experiences with young fitness professional from all around the world.

Billy honestly believes that no matter what your goals, BIG or small, if you do what you LOVE with an intelligent plan, gritty problem solving skills and a commitment to success,  that ANYTHING is possible.

“We are all on this planet to experience EVERYTHING it has to offer, so never stop challenging yourself to go above and beyond, surf as often as possible, be generous with your knowledge and love at all times.”
— Billy Polson


The business skills and entrepreneurial knowledge that you will find in our Business Movement coursework, has been developed, tested and tuned since 2004, with the help of hundreds of young fitness entrepreneur's just like yourself, at DIAKADI Fitness in San Francisco. Named the ‘Best Gym/Trainers’ for 13 straight years, DIAKADI is the undeniable leader for personal trainers and fitness entrepreneurs in the Bay Area.