how to LAUNCH + GROW your

fitness business

The Launch + Grow Your Fitness Business coursework of FE101 is CEU accredited by NASM and provides fitness professionals with a clear list of tasks for defining and then developing their most successful fitness business. (NASM CEUs for complete Business Plan coursework = .3)


  • NEW Personal trainers, group instructors or facility owners looking to:

    • Use research to successfully define their Mission, Vision, Niche Client, and Scope

    • Develop a well differentiated brand and thorough understanding of their competitors and market

    • Gain a realistic perspective of the business skills required to develop + run a successful fitness business

  • VETERAN fitness business owners that are looking to:

    • Update their brand to better serve their current ideal client and evolve their business

    • Learn annual research practices to consistently monitor their market and standout amongst their competitors

    • Redevelop their business vision in order to better maximize their earning potential


launch + grow your fitness business

Ch 1. Personal Purpose + Readiness Exam (unlocked)

Ch 2. Purpose + Values = Mission

Ch 3. Creating a Vision

Ch 4. Focus with a Niche Market

Ch 5. More than Workouts: Broadening Your Scope of Practice


Ch 7. Emerge from the Pack: Differentiation

Ch 8. BUSINESS SKILLS Assessment

  • Strengths vs CHALLENGES

  •  Roles vs Needs

Ch 9. The Business Basics

  • Business Structure 

  • Business License 

  • Tax Preparation

  • Insurance