LAUNCH + GROW your
fitness business
The Launch + Grow Your Fitness Business coursework of FE101 is CEU accredited by NASM and provides fitness professionals with a clear list of tasks for defining and then developing their most successful fitness business.
(NASM CEUs for complete Business Plan coursework = 0.3)
IDEAL FOR:
NEW staff or independent personal trainers, group instructors or facility owners looking to:
Develop a well differentiated brand and thorough understanding of their competitors and market
Use research to successfully define their Mission, Vision, Niche Client, and Scope
Gain a realistic perspective of the business skills required to develop + run a successful fitness business
VETERAN fitness business owners that are looking to:
Update their brand to better serve their current niche client and evolve their business
Learn annual research practices to consistently monitor their market and standout amongst their competitors
Redevelop their business vision in order to better maximize their earning potential
launch + grow your fitness business
Ch 1. Personal Purpose + Readiness Exam (unlocked)
Ch 2. Purpose + Values = Mission
Ch 3. Creating a Vision
Ch 4. Focus with a Niche Market
Ch 5. More than Workouts: Broadening Your Scope of Practice
Ch 6. KNOW YOUR COMPETITION THROUGH INDUSTRY RESEARCH
Ch 7. Emerge from the Pack: Differentiation
Ch 8. BUSINESS SKILLS Assessment
Strengths vs CHALLENGES
Roles vs Needs
Ch 9. The Business Basics
Business Structure
Business License
Tax Preparation
Insurance
