GIVE POTENTIAL CUSTOMERS A ‘TASTE’ AND THEY WILL ALWAYS WANT MORE!

I am here to challenge each of you to dream BIGGER in marketing your workouts and coaches in a more immersive format in your digital marketing, in order to immediately connect your potential customers with the key determinants that keep them coming back over and over - a phenomenal workout experience and a stellar coach! Show them a taste and hook them into wanting the full deal.

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ACE FITNESS CONTRIBUTOR:
Are you Building a Business or a Brand?

I was honored to work with Carrie Myers from ACE Fitness in explaining the difference between building your BRAND vs building your BUSINESS.

My perspective : “In ‘house vs. home’ terms, if your business is the actual structure of your ‘house,’ your brand is the family and the good vibes that turn your house into a home.”

“A business includes your structure and organization, as well as the basic products and services that you offer. Your brand is a broader expression of your business and the energy that exudes from every single customer interaction. It includes the emotional impact you have on your community and world, how your business makes people feel and the connected way that you produce, market and distribute your products and services.”

Enjoy this deep dive into how it is your brand, NOT your business that keeps your customers consistently coming back for more.

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