SEPTEMBER 2020 Newsletter
our Top Five PIECES OF Advice on how to successfully reopen
YOU’VE REOPENED…. NOW WHAT?
This edition of Fitness Entrepreneur Insights is focused on supporting the fitness entrepreneurs who have survived quarantine and are currently focused on the new challenges of reopening their indoor practice. Check out my top five tips for inspiring your trainers and clients to return into the gym that they've been craving!
TIP #1: Do what is right for your brand, not because everyone else is doing it.
- Make time for business development
- Follow your heart and head with your new business vision
- Set clear weekly priorities
EXPERT INSIGHTS
TIP #2: LET YOUR CLIENTS MARKET FOR YOU
- Gather walk out testimonials
- Add social proof to all of your online marketing
TIP #3: DEEPLY CONNECT WITH YOUR COMMUNITY
- Be honest and transparent in your communication
TIP #4: EXCEED ALL EXPECTATIONS FOR YOUR REOPENING
- The ‘11 Star’ Customer Experience
- Rise above baseline amenities and services
- Use video tutorials to make new systems easier
TIP #5: MAKE SURE YOUR ONLINE BRANDING IS CURRENT
- Update all text, photos, videos
- Maintain consistency across all platforms
- Clearly express your new differentiators
