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Your website is a crucial tool to successfully communicate your brand to potential customers and you have less than 10 seconds to capture their attention. Our guests today on Beyond the Image are Billy Polson and John Hackbert of The Business Movement. Host James Patrick chats with Billy and John about what core components your website needs to have, how to focus on the visitor journey as well as simplifying SEO for entrepreneurs.

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EP 140 | Have you built your website homepage based off of a proven strategy? Or based on what you THINK your potential customers want to see? When it comes to your website homepage design, this is THE PLACE where people come to learn more about you, engage with you further, and hopefully purchase a product or service from you. But in a day and age where people skim rather than read, you have less than 20 seconds to capture the attention of your visitors and educate them on what you’re all about, and how you can help them with their unique problem.

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Melinda F. Emerson, SmallBizLady, is America’s #1 Small Business Expert. She has been a thriving entrepreneur for nearly 20 years and is an internationally known keynote speaker and expert on small business development and social media marketing.

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EP 128 | Billy Polson returns to Fitness Career Mastery to talk with Barry Ennis about the devastating hit to fitness studios and how he’s responding. Listen in as Billy discusses how he formed a coalition with other local businesses to work with their local government on reopening dates, why it’s vitally important to be in touch with your clients pain points now more than ever, and inspiration to adopt a mindset of patience and empathy.

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EP 96 | On March 23, one week after San Francisco had gone into lockdown due to COVID-19, Billy Polson sits with Alex Povey of the Coaching Ignited Podcast and shares business ideas about the road ahead for the fitness industry.

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EP 43 | Fitness Business Authority Podcast hosts Billy Polson, fitness business owner specializing in personal training business education, to discuss the importance of time management for fitness professionals and how to achieve your business goals by simple planning strategies.

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EP 115 | Barry Ennis, from Fitness Career Mastery, talks with Billy Polson about competition. Do you know your competitors? What are your strengths and superpowers against them? Hear what Billy has to say about researching who else your potential clients are looking at, how to get clear on what you’re offering, and define your differentiators.

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EP 22 | In this episode of Professional On-The-Go Podcast, Billy Polson discusses what is new and hot in fitness, what services personal trainers are offering, how trainers stand out among thousands of trainers, and more. Listen in as he shares his journey of becoming a personal trainer and how he grew his fitness business.

DIAKADI’S BUSINESS MOVEMENT SERIES™

THE ‘WHY’ AND ‘HOW TO’ FOR EVERY SIZE BUSINESS

Join Adam Shane, part owner of Barry’s Bootcamp in San Francisco and Randy Hetrick, the inventor and mastermind behind the TRX Suspension Trainer, as they discuss their journey as entrepreneurs and the importance of developing a standout brand for your business.

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EP 153 | In this episode of Fitness Candor Podcast, Billy Polson joins FCP to discuss how to be a better business owner. Billy created The Business Movement to assist fitness professionals with building and achieving their ideal business vision, in order to expand their impact with clients, set new bars for our industry, and fulfill their ultimate personal and business goals. Listen in on how his most successful work is achieved.

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EP 93 | In this episode of Be That 1% Podcast, Billy shares with James Silvas his story of scaling DIAKADI into a San Francisco fitness powerhouse, being voted best gym/trainers for 13 straight years, learning how to lead a team, and mistakes he made early on that he teaches others to avoid.

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Key Strategies for Client Retention

EP 34 | Billy sits down with Alex Armstrong, host of The Fitness Retention Podcast to discuss the how a strong supporting cast, deep dive research and a ton of FUN have helped DIAKADI stand out amount some of the best in the business.

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EP 83 | James Patrick chats with FITposium presenter Billy Polson of DIAKADI and The Business Movement about how to set your 2019 vision and goals and what we can do to stay on track to hit or exceed those goals in our fitness business.

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EP 67 | Fitposium U Podcast host, James Patrick, chats with fitness entrepreneur and founder of DIAKADI, Billy Polson to discuss the untold and often misunderstood life of a fitness entrepreneur.

DIAKADI’S BUSINESS MOVEMENT SERIES™

Looking to "UP" your Instagram marketing?
Wanting to increase your followers and turning them into clients?

Join four successful fitness professionals as they share their top 3 hints to becoming a smart Instagrammer. Natalie Carey, Tony Comella, John Hackbert, and Liz Letchford  give you an insight on how they manage their Instagram accounts and what has helped them become more successful through this, sometimes overwhelming, social media channel.

EP 43: PT 1 | How do you set yourself and/or your business apart from the competition in a highly competitive market? What tactics can you do to become the leader in your industry? Barry Ennis, from Fitness Career Mastery, hosts Billy Polson as he answers these questions on becoming a leader in your market.