With the fitness industry experiencing exponential growth, fitness entrepreneurs MUST properly position their business in order to stand out amongst the flood of competitors in our markets. The 4 Steps coursework and Do Work[Book]™ , will walk you through the exercise of well defining your business, researching your competitive market, strategically positioning your brand and pulling out ahead of your competition. You will then adjust your marketing plan to guarantee that your business is consistently attracting your ideal customer and standing out as the ‘go-to’ brand within your market.