James Patrick explains the four steps that one must take in order to grow a successful relationship with the media.
Working with the media is a crucial component in enhancing the visibility of one's brand to amplify authority and generate more business leads. From magazine to podcasting to television, being able to extend the reach of your brand through the use of media is one of the best marketing strategies that fitness entrepreneurs should be leveraging. During this session, internationally published photographer and award winning marketing specialist, James Patrick will uncover the four steps that one must take to grow a successful relationship with the media and how to then leverage gained media features to further the marketing of his or her business and brand.
TALKING POINTS
How to find the right media outlets
How to develop effective relationships with the media
How to best approach and pitch yourself
How to get repeat work and features from the media
How to leverage media features to grow your business
ACTION ITEMS:
Learn how to develop a marketable media kit
Develop a strategy for approaching media outlets
