Billy Polson, CSCS is a three time fitness entrepreneur, an international presenter, and a business performance coach for pioneering fitness business owners. Men's Journal magazine named Billy one of 'America's Best 100 Trainers'. He is a member of the Forbes Business Coaches Council, a member of the IDEA Health and Fitness Studio Owner's Advisory Committee, and he has appeared in and contributed to numerous national publications including Fortune, Medium: The Startup, Inc, Kiplinger, Forbes, The Huffington Post, CBS Small Business Pulse, and Women's Health

In 1998, making the decision that life was too short to spend his days behind a desk in a career that did not energize his passion for life, Billy pivoted away from his programmer job and ‘Corporate America’ work life to build a life in fitness and movement, with the goal of inspiring others to live their ultimate life.  

With no entrepreneurial experience, other than a daily goal to achieve and the grit to ‘get the job done’, Billy used his lifelong experience in athletics and his exuberant connectivity with people to inspire incredible achievement with his clients and to quickly build his own independent personal training practice to capacity. In 2004, Billy founded DIAKADI Fitness Performance Life personal training facility, named the 'Top Gym and/or Trainers in San Francisco' for 13 years. DIAKADI currently houses the practices of more than 90 of the Bay Area's leading practitioners from the fitness and health industries. 

‘DIAKADI combines the Bay Area’s most advanced fitness education with a world class pro sports training facility and a 5-Star customer experience, creating the ULTIMATE fitness and health community for our clients and coaches.’


In 2015, determined to assist EVERY fitness business owner with building their most successful business and life, Billy helped to create The Business Movement, DIAKADI’s fitness entrepreneur education program. Since its origin, The Business Movement has helped hundreds of personal trainers and gym owners with gaining the skills and confidence to take the necessary steps towards building their dream fitness business visions, including: leaving their corporate training jobs, developing their own brands, growing their private practices, opening fitness facilities, and developing great financial success in their careers.

Billy honestly believes that no matter what your goals, BIG or small, if you do what you LOVE with an intelligent plan, gritty problem solving skills and a commitment to success,  that ANYTHING is possible.

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"We are all on this planet to experience EVERYTHING it has to offer, so never stop challenging yourself to go above and beyond, surf as often as possible, and be generous with your knowledge + love at all times."



American Trends in the Boutique Fitness Industry

2019 IDEA China Convention  |  Shanghai, China  |  August 22, 2019


CLEAR THE TRACK: Eliminate the Roadblocks that are Limiting your Business Success

UPGRADE your Online Presence to Attract your Ideal Client

FITPosium Conference | Phoenix, AZ  | October 5-6, 2019

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Marketing to Your Ideal Clients

Improved Success with Online Marketing

2019 Boston MANIA, Fitness Pro Convention | Boston, Massachusetts | December 13 - 15, 2019



PRODUCE More Revenue

MARKET Smarter: Four Steps to Reaching your Ideal Client

IDEA World Club and Studio Summit  |  Anaheim, CA  |  June 27-29, 2019


Building Your Business Catapult in 2019 - A Vision Building Workshop

The Business Movement Series | San Francisco, CA | December, 2018

LINK to Workshop Workbook and Notes


Guarantee Your Emergence from the Pack  -  Becoming the Foremost Option in Your Market


FITPosium Conference | Phoenix, AZ  | October 2018

LINK to my FITPosium podcast guest appearance.

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Make the Leap: Staff Trainer to Entrepreneur

IDEA Personal Trainer Institute Conference  |  Dallas, TX   |  April 2018

IDEA Personal Trainer Institute Conference  |  Alexandria, VA  |  March 2018

Assessment Essentials for Optimal Results

IDEA Personal Trainer Institute Conference  |  Dallas, TX   |  April 2018

IDEA Personal Trainer Institute Conference  |  Alexandria, VA  |  March 2018


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Building and Growing Your Fitness Business for Maximum Success

NorCal Fitness Summit + Conference  |  San Francisco, CA  |  October, 2017



Sweat Proven Strategies for Building a Differentiated and Booming Business

The Business Movement Conference | San Francisco, CA  |  January 2017 

LINK to Workshop Podcasts



Making the Most of your Marketing Budgets and Time

The Business Movement Conference | San Francisco | January 2016