Whether you are aspiring to start your own fitness business or you have already taken the leap, Fitness Entrepreneur 101 will walk through each of the essential steps for building your Business (BIZ), Financial (FIN), and Marketing (MKT) plans in order to maximize your potential.

Below are the full chapter indexes for all three sections.

The BIZ: Build your Ultimate Business Plan section of FE101 is accredited for .3 CEUs from NASM. Use the GOLD highlighted BIZ chapter LINK below to grab a FREE sample chapter to see if the FE101 coursework is right for you and your business development needs.

 

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BUSINESS PLAN

CH 1. Personal Purpose + Readiness Exam (click for Free CHapter)

CH 2. Purpose + Values = Mission

CH 3. Creating a Vision

CH 4. Focus with a Niche Market

CH 5. More than Workouts: Broadening Your Scope of Practice

CH 6. KNOW YOUR COMPETITION THROUGH INDUSTRY RESEARCH

CH 7. Emerge from the Pack: Differentiation

CH 8. BUSINESS SKILLS Assessment

  • Strengths vs CHALLENGES

  •  Roles vs Needs

CH 9. The Business Basics

  • Business Structure 

  • Business License 

  • Tax Preparation

  • Insurance

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FINANCIAL PLAN

CH 1. Payment options

  • session packages vs monthly billing

  • accepting payments

  • tracking payments + sessions

CH 2. Profit + Loss

  • current analysis: personal + business

  • forecasting (1 year, 5 year)

  • Logistics plan to make the leap

  • bookkeeping software

CH 3. Advanced financial ideas

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MARKETING PLAN

CH 1. Firefly

  • Branding + Naming

  • Website Design + Optimization

  • Social Proof

  • Social Media Plan

  • Referral Program

CH 2. Mind Blowing

  • Client Connection + GLOW

  • Organization: Forms + Systems

CH 3. Superglue

  • Expectations Tracking

  • Continuing Education

  • ACKNOWLEDGEMENT + GRATITUDE


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ADVANCED SUCCESS + GROWTH

Affiliate Programs

Partnerships

Building a Facility

Passive Income Streams

Multiple Revenue Streams

Density of Client Spending