Whether you are aspiring to start your own fitness business or you have already taken the leap, Fitness Entrepreneur 101 will walk through each of the essential steps for building your Business (BIZ), Financial (FIN), and Marketing (MKT) plans in order to maximize your potential.
Below are the full chapter indexes for all three sections.
The BIZ: How to Launch + Grow Your Fitness Business section of FE101 is accredited for .3 CEUs from NASM.
Use the GOLD highlighted BIZ chapter LINK below to grab a FREE sample chapter to see if the FE101 coursework is right for you and your business development needs.
BUSINESS PLAN
CH 1. Personal Purpose + Readiness Exam
CH 2. Purpose + Values = Mission
CH 3. Creating a Vision
CH 4. Focus with a Niche Market
CH 5. More than Workouts: Broadening Your Scope of Practice
CH 6. KNOW YOUR COMPETITION THROUGH INDUSTRY RESEARCH
CH 7. Emerge from the Pack: Differentiation
CH 8. BUSINESS SKILLS Assessment
Strengths vs CHALLENGES
Roles vs Needs
CH 9. The Business Basics
Business Structure
Business License
Tax Preparation
Insurance
FINANCIAL PLAN
CH 1. Payment options
session packages vs monthly billing
accepting payments
tracking payments + sessions
CH 2. Profit + Loss
current analysis: personal + business
forecasting (1 year, 5 year)
Logistics plan to make the leap
bookkeeping software
CH 3. Advanced financial ideas
MARKETING PLAN
CH 1. Firefly
Branding + Naming
Website Design + Optimization
Social Proof
Social Media Plan
Referral Program
CH 2. Mind Blowing
Client Connection + GLOW
Organization: Forms + Systems
CH 3. Superglue
Expectations Tracking
Continuing Education
ACKNOWLEDGEMENT + GRATITUDE
