Our TBM Story

When DIAKADI Fitness Performance Life opened in 2004, we had no idea that it would become THE fitness entrepreneur’s training center for hundreds of personal trainers taking their first step into the world of becoming fitness business owners.  In 2015, The Business Movement was created when Billy Polson joined forces with three of the most successful fitness business owners in northern California (Jackson Bloore, Gina Gutierrez, and Ross Steiner) to create an afternoon of fitness business workshops for Bay Area trainers and coaches.

In year two, The Business Movement grew from an afternoon with four successful business owners to a full day workshop with 12 business leaders presenting. But a one day workshop once a year just wasn’t enough! Our attendees wanted more information, year round accountability and a consistent drip of content throughout the year to keep them on track. 

Today, The Business Movement, DIAKADI’s fitness business performance and coaching company, has boosted the brands of thousands of personal trainers and boutique studio owners worldwide with 100% custom-crafted plans that meet each client’s unique business needs.

With 28+ years of industry experience, TBM’s founder Billy Polson—himself a six-figure independent trainer and seven-figure facility owner—personally guides fewer than 10 clients at a time, ensuring that each client receives his complete focus and attention. Unlike other programs, there are no group calls or generic advice; every private session is all about you and your vision. Billy remains an active gym owner and trainer in San Francisco’s competitive fitness market, fully in tune with today’s industry challenges, and committed to helping you build your successful, pioneering fitness business.

DIAKADI’s Business Movement has grown into an all encompassing fitness business educational experience for trainers, coaches, studio owners, and fitness entrepreneurs of ALL Levels, which includes:

OUR TBM COACHING TEAM