Mastering The First Three Steps to Growing Your Client Base
Step 2:
Determine Your Leading Marketing Methods
Billy Polson, CSCS | Owner of DIAKADI Fitness, Founder of The Business Movement
Video Description
Before running in any direction with your marketing, you MUST identify the leading marketing methods that your target client would use to locate your services. Would they use a Google search? Yelp search? NextDoor? Ask friends on Facebook? Once you can determine the leading 2-3 marketing methods for your ideal client, THEN you can develop an intelligent strategy for reaching your niche client using these specific marketing platforms.
Exercises
Start by asking your current clients that you enjoy working with, ‘If I moved away, what are the top ways you would go about finding my replacement?’ You are trying to learn more about how they would go about shopping for your products and services. This list will give you an excellent starting point for developing your list of marketing priorities. Also, ask your clients about the social media platforms where they are currently active, so that you know where to find folks like them.
Seek out local publications that publish annual accolade lists (ie. ‘Best Local Personal Trainer’) and be sure that your fitness business is included in these lists.
Just as your clients would, go to each of their top ‘shopping’ methods and perform the same search for your services that your client would perform, in order to see where you stack up in the results and to see who your competitors are, in order to better understand who you are up against.
Build a marketing priority list and step-by-step strategy for improving your rankings and results in each of your client’s key marketing methods. Reach out to me directly if I can assist you in any way with developing your plan.
